This feature ensures that your website is readable on any device which has become a must have feature because not catering for smartphones, tablets and notebooks could result in losing over 60% of your target audience. This eliminates the need for a different design and development phase for each new gadget on the market and ensures your website is readable on any device. With responsive design, you don't have to create, submit, manage, and update Apps for each device type (e.g. iPhone, iPad, Android Play Store, Windows).