We can integrate a multi-channel marketing plan for your firm using technology that is seamlessly aligned to the existing channels such as newsletters, radio adverts or direct communication by letter, email or text message that are currently used to interact with your clients.
Our aim here is to achieve marketing in the moment to find positive interaction with your targeted audience through the application of digital technologies by integrated, targeted communications and online services that match the customer’s individual needs.
The key concept is targeted traffic – finding the best way to interact with the potential customer and this involves applying the right mix of technologies (i.e. e-mail, websites, and databases, mobile, wireless…) to support the acquisition and retention of customers through a strategic marketing plan that reaches these customers via e-communications aligned to traditional forms of off-line advertising.
Marketing Mix
The following links are tools that can be used to achieve this marketing mix;